Ads-Naver

Verifiable

Naver's advertising crawler. It periodically visits the landing pages advertisers register in Naver Search Ads, reading the HTML, content and meta information so Naver can assess page quality and match ads to relevant queries. Naver states this robot deliberately ignores robots.txt for registered landing pages, and tells site owners to verify it by reverse DNS.

Operated by Naver · Official documentation

User agents

Patterns this directory matches, with real observed strings.

regexAds-Naver/\d
observedMozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko; compatible; Ads-Naver/1.1; +https://naver.me/adsn) Chrome/W.X.Y.Z Safari/537.36

How to verify

Reverse-DNS check a client IP

dig -x <client-ip> +short   # expect a hostname matching *.naver.com

Reverse-DNS suffixes: *.naver.com

Good Bot Practices scorecard

Identifies honestly
Stable UA token documented (1 pattern)
Verifiable
Verifiable
Respects robots.txt
Does not honor robots.txt
Behaves
Crawl-rate behavior is operator-declared; not machine-verifiable from this dataset
Reachable operator
Operator and documentation published

Measured against the Good Bot Practices.