Amazon AdBot

Verifiable

Amazon's advertising crawler. It scans web pages that request ads from Amazon's advertising systems, collecting page content for Amazon's classification systems to maintain brand safety and improve ad relevance.

Operated by Amazon · Official documentation

User agents

Patterns this directory matches, with real observed strings.

regexAmazonAdBot/\d
observedMozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com)

How to verify

Reverse-DNS check a client IP

dig -x <client-ip> +short   # expect a hostname matching *.amazonadbot.com

Reverse-DNS suffixes: *.amazonadbot.com

Good Bot Practices scorecard

Identifies honestly
Stable UA token documented (1 pattern)
Verifiable
Verifiable
Respects robots.txt
Honors robots.txt (token: AmazonAdBot)
Behaves
Crawl-rate behavior is operator-declared; not machine-verifiable from this dataset
Reachable operator
Operator and documentation published

Measured against the Good Bot Practices.